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These stores can actually make you feel
that pushed up breasts and high hips are not dreams anymore. The concept of
lingerie as visually appealing undergarment was developed during the late
nineteenth century. Lady Duff-Gordon of Lucile was a pioneer in developing
lingerie that freed women from more restrictive corsets. Through the first half
of the 20th century, women wore underwear for three primary reasons: to alter
their outward shape (first with corsets and later with girdles or bras), for
hygienic reasons, or for modesty.
Before the invention of crinoline,
women's underwear was often very large and bulky. During the late 19th century,
corsets became smaller, less bulky and constricting, and were gradually
supplanted by the brassiere, first patented in the 20th century by Mary Phelps
Jacob. When the First World War broke out, women found themselves filling in
men's work roles, creating a demand for more practical undergarments.
Manufacturer began to use lighter and more breathable fabrics.[1] As the 20th
century progressed, underwear became smaller and more form fitting.
1] As
the 20th century progressed, underwear became smaller and more form fitting. In
the 1960s, lingerie manufacturers such as Frederick's of Hollywood begin to
glamorize lingerie.[1] The lingerie industry expanded in the 21st century with
designs that double as outerwear. The French refer to this as 'dessous-dessus'
which basically means innerwear as outerwear. The lingerie market at the turn of
21st century was driven by the advent of modern technologies and fabrics that
help in designing innovative products such as laser-cut seamless bras and
moulded T-shirt bras.
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